Wooden door enterprises how to use "Internet +" response national policy development
Abstract： Nearly period of time, from all walks of life to discuss the most word is "Internet +", since the two sessions on the prime minister offered to develop "Internet +" plan of action, to promote the mobile Internet, cloud computing, big data, combined with modern manufacturing industries such as the Internet of things, it is not hard to see, "Internet +" has become a push at the national level policies and regulations, will be to promote the important strategy of economic and social integration in...
Nearly period of time, from all walks of life to discuss the most word is "Internet +", since the two sessions on the prime minister offered to develop "Internet +" plan of action, to promote the mobile Internet, cloud computing, big data, combined with modern manufacturing industries such as the Internet of things, it is not hard to see, "Internet +" has become a push at the national level policies and regulations, will be to promote the important strategy of economic and social integration innovation in every field.
What is "Internet +"?
In simple terms, "Internet +" relying mainly on the Internet is through a new generation of information technology and traditional industry depth fusion, thus creating a new mode of production, industrial patterns and business ecosystem.As sina CEO Charles chao said, "we used to see a change in the Internet to the traditional industry generally concentrated in the tertiary industry, and today the changes have begun to spread to the second industry, even the first industry. In the future, as the Internet technology, the wide application of Internet technology, we will enter a new age of connects all five years China will have ten billion devices connected to the Internet, will become more interconnected, intelligent, these changes make many industries, many industry usher in new opportunities.
The influence of "Internet +"?
+ "in the first place," the Internet can help traditional enterprise optimize industrial chain, reconstruct business model.Taobao, alibaba, jingdong mall, such as the rise of Internet shopping platform, let many of the traditional industries, such as clothing, electrical appliances, such as terminal manufacturers migrating onto the Internet, collaborative development model of OTO grow rapidly, the Internet platform gradually replaced the traditional retail as sales behavior into place, greatly reducing the "vendor - agent agent 1-2... - - factorial consumers" traditional sales path, to optimize industry chain.
+ "second," the Internet can reduce costs, improve efficiency.For traditional wooden door enterprises, "Internet +" can not only simplify their industrial process, shorten - customers "marketing activities of enterprises' implementation path, but also can reduce the management cost, manpower cost, resource input costs, etc., to further improve the efficiency of resource use and configuration.Corresponding to consumers through the Internet can also reduce their time cost and choice cost, purchase cost, etc.Therefore, through the "Internet +" can be achieved as a decline in the cost of enterprise, the consumer two-way trade, so as to improve the efficiency greatly.
+ "third," the Internet has greatly increased the marketing contact, make marketing is everywhere.Now, with mobile intelligent terminal expansion of the Internet has been penetrated into every corner of our lives, almost every day, pop-up ads, web feeds, WeChat circle of friends, QQ personal space, such as marketing entrance can be seen everywhere, for wooden door enterprises, it added more opportunities for their marketing and success rate, but the contact so numerous and complicated, also make the enterprise more difficult choices and trade-offs, the many touch points, how to find the most effective path to become the enterprise to obtain the key to the user.
Finally, the "Internet +" pay more attention to the demand guidance, more personalized elements.Internet the wooden door enterprises the interaction with the user to reduce costs, make enterprise can quickly respond to user's specific needs, therefore, can target consumers personalized needs, to achieve large-scale, personalized custom services.Such as new mobile phones brand green orange, the C2B customized mobile, can provide hardware, software, accessories, appearance, after sales, such as a full range of customized services, in terms of appearance, with as many as 1000 after the shell is optional;In the aspect of hardware, which can realize the ROM size, front and rear cameras pixels, screen resolution, memory, and other personalized needs;On the software side, in addition to providing software pre-installed services, also provides customized individual exclusive APP personalized value-added services.Believe in the near future, through the "+" Internet, more and more industries and enterprises will provide user personalized solutions, in order to meet changing user needs.